Founded in 1969 by Rei Kawakubo in Tokyo, COMME DES GARCONS revolutionized fashion with avant-garde design and cultural disruption for over 50 years. Starting as a small studio with few sewing machines, Rei Kawakubo challenged conventional beauty and form concepts. The distinctive heart logo and boundary-pushing commitment made it a cultural force influencing art, music, and design worldwide. Rei Kawakubo's philosophy of "designing through elimination of the unnecessary" established COMME DES GARCONS as a pioneer of conceptual fashion.
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