Founded in 1906 by William J. Riley as the New Balance Arch Support Company in Boston, Massachusetts, NEW BALANCE revolutionized athletic footwear with precision fit and American craftsmanship for over 115 years. Starting as a small manufacturer of arch supports for police officers, it became a global leader in performance athletic footwear. The distinctive 'N' logo became a symbol of quality and innovation worldwide. NEW BALANCE's revolutionary ENCAP midsole technology made it the choice of athletes globally.
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