Founded in 1905 by Hans Wilsdorf in London, ROLEX revolutionized watchmaking with precision, reliability, and prestige for over 115 years. Starting as a small workshop assembling watch movements, it became the world's most recognized luxury watch brand. The revolutionary Rolex Oyster case (1926) was the world's first waterproof wristwatch. The iconic Submariner, Daytona, and Datejust models became cultural touchstones. ROLEX's crown emblem symbolizes precision and has made it the choice of explorers, athletes, and world leaders.
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