Founded in 1978 by Brian Smith in Santa Monica, California, UGG revolutionized comfort footwear with Australian sheepskin heritage and coastal lifestyle for over 40 years. Starting as a small surf shop importing Australian ugg boots, it became a global leader in premium comfort footwear. The iconic Classic boot became a symbol of California beach culture and ultimate comfort worldwide. UGG's commitment to premium sheepskin materials made it the choice of celebrities and comfort-seekers.
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